4 Things Holli Holliday Taught Us About PR on Glee!

First I want to say I don't have cable, so it's takes me a while to catch up on television. Yesterday, I saw the November 2010 Glee episode with Gweneth Paltrow and it inspired me to write about the correlation of Holli Holliday and Public Relations.

Here's how I break it down:

• Holli Holliday is the "cure for the common class," and she represents the Public Relations agency.
• Mr. Schuester represents the company or brand - "I'm the teacher - it's my job to know more than they do."
• Glee club represents the consumer

1. Mr. Schuester is stuck in his old songs (old ways) and when the students bring up a new, fun song he says things like "I found another Journey song we haven't done yet!" - This represents your ideas, and how your ideas may have been incredible in the beginning (the pilot episode ROCKED the Journey songs), however sometimes you need to keep an open mind to what's new and fresh. 
2. Buttering the floor - Your PR agency knows what is out there, who your competitors are and why you shine through. They take the horse blinders off and see the big picture. So while you may be slipping and sliding, and potentially falling on your bum on a buttered floor, your PR agency is gracefully sliding through. 
3. Ms. Holliday listens to her students, your PR agency will listen to you. She told Mr. Schu, "You don't know what they care about the most: themselves. They change their mood, they change their facebook status." You have to listen to your consumers - don't just make your brand about you, make it about them, and then they won't stop talking about you.
4. While the students love Mr. Schu, they also loved what Ms. Holliday brought to them - something different and innovative. In the end, Holli Holliday and Mr. Shu put their ideas together and made a big splash finale - and everyone was Singing In The Rain!