These companies & brands
fully understand social media,
and use it to their full advantage.
How are you leveraging your social media?
Take a look at these bright ideas…
«Extremely Diverse – The hotel focuses on art, cuisine, travel, local history, pop culture and other topics that may be of interest to their target audience. Both visitors and residents of Dallas would find it most advantageous to follow The Adolphus.
«Highly Interactive Content – The hotel does not simply self-promote, however gives its readers the ability to be “in the know” about the hotel’s happenings and current events in Dallas.
«Shared Discussion – Their audience connects through shared discussion of their common interests, which is ultimately a goal for any brand or company participating in social media.
«Trend Setters – With all the options for Brides, The Adolphus wants to keep an interest in that market. Each month, on Facebook, the hotel features a different wedding to really showcase their beauty and services as a wedding venue.
«Highly Interactive Content – Their audience is highly interactive, both with Embroidery Online (EO) and with each other.
«Builds Community – EO asks lots of questions and encourages people to interact with their page. They show a genuine interest in what their fans have to say, and many of their fans frequently interact on their wall. Fans even post questions for other users. EO has created this central hub for anyone that loves, or wants to learn, embroidery.
«Trend Setters – They always post the latest trends and are quick with industry news. Fans know, and truly utilize, EO’s fan page for the latest news or to find out more information.
«Quick Turnaround – EO is quick to respond to their audience on both Twitter & Facebook, and creates goodwill among their fans.
«Genius Creative Content – Skittles gets people talking. It offers fun, creative content that will leave their audience with positive thoughts and a general yearning for their candy.
«Bold & Innovative – They have created an energetic community. Their momentum drives people to want skittles, and to potentially post how much they love skittles. They push the envelope, and everyone is buzzing about them.
«Amazing Online Presence – Not only does Skittles have an amazing number of fans and followers, they have fantastic interaction. Social Media should not only be measured by how many people follow, but how they interact. That is the ultimate goal of any brand.
«Photo Sharing – Skittles has gone beyond the encouraging “Hey – post on our wall!” and has a weekly contest for their Facebook fans. Anyone who posts a photo on their wall is eligible to win the “Rainbro of the Week.” Fans love putting their photos on Skittle’s wall, and it creates great return when fans are featured.
Social Media needs this connection between you, the brand, and your consumers. Remember these five simple rules:
Personalize, Engage, Promote and Entertain
«Personalize: Maintain a human voice. Establish & nurture relationships. Share relevant content.
«Engage Your Audience: Encourage your audience to contribute content. Provide instant customer service, keep up with your brand and what people are saying about you. Be quick to respond to both positive and negative feedback.
«Promote: Be a trend setter. Cultivate brand awareness. Manage your reputation.
«Entertain: Add value to your content. Build a community for your fans. Show them why your “friendship” is important to them, and important to you.
